IDEATION WORKSHOP September 29 - October 10, 2013 Banda Aceh

 

PROJECT 3: Coffee

 

SITUATION

There is a lack of coffee appreciation, education and support for locally grown coffee. Most Acehnese coffee is grown and picked in Aceh, transported to Medan for roasting and packaging then sold back to the coffee shops in Banda Aceh. 

 

HOW MIGHT WE develop a coffee culture and unique tourism experience to promote Banda Aceh as a coffee region.

 

SOLUTION

By providing a centralised building within and city that is networked to satellite spaces within coffee shops. The building would be designed to rise above the rest of the city and become an iconic landmark within Banda Aceh, specifically encouraging a series of other community buildings to collect around its perimeter.

The exchange between tourist and locals occurs when tourists come to the central building for information and education about the coffee trade and when locals come to meet, communicate and network.

It would also be the place where locals could learn skills such as woodwork, metalwork and other informal education, centralising the iconic building as a community and information centre. Coffee shop owners could then utilise this network by connecting their satellite shops to this community centre and host off site events that target both locals and tourist groups together.